by Peter Breen | Oct 17, 2023 | Connected Commerce, Insights & Measurement, Marilyn, Uncategorized
The Mars Agency’s commerce marketing technology platform is helping brands improve media performance by 21% The Mars Agency has unveiled the latest generation of its Marilyn technology platform, which has been redesigned to give clients full visibility into the total...
by Peter Breen | Oct 11, 2023 | Company News, Insights & Measurement, Marilyn
AdAdapted, an advertising technology solution that gets brands onto shopping lists and into carts, and The Mars Agency, a global commerce marketing agency, today announced an expansion to their strategic partnership to supply brands with enhanced data insights and...
by The Mars Agency | Apr 12, 2023 | Insights & Measurement, Marilyn
Spending on marketing analytics and data infrastructure in the U.S., UK and EU will grow 45% from $22 billion in 2022 to $32 billion in 2026, according to a special report published this month by Winterberry Group. The growth will be driven by technological...
by The Mars Agency | Mar 24, 2023 | Ask Marilyn, Insights & Measurement, Marilyn
Question: Is measuring my commerce marketing activity really worth the effort? Short answer: Only if you consider a 21% increase in the performance of your commerce marketing worth it. Whether or not business icon Peter Drucker ever actually said, “If you can’t...
