by The Mars Agency | Oct 23, 2023 | Connected Commerce, Customer Development, Retailer Intelligence
Six tips for building effective strategic partnerships with the nation’s second-largest — and most stylish — mass merchant. Fiscal 2023 has been a mixed bag at Target. The mass merchant experienced its first quarterly sales decline in almost six years this summer due...
by Peter Breen | Oct 6, 2023 | Connected Commerce, Ecommerce, Retail Media, Retailer Intelligence
The need for ‘unified’ commerce and measurement standards dominated the conversation at this year’s event. If you need some really tactical proof that shoppers need a “unified” commerce experience, here it is: 90% of the time that ShopRite customers scan QR...
by The Mars Agency | Jun 27, 2022 | Amazon, Customer Development, Retail Intelligence, Retailer Intelligence, Target, Walmart
As part of their ongoing mission to help clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, The Mars Agency’s Customer Development teams closely monitor the strategic activity taking place across all key retailers and channels. In...
by The Mars Agency | Jan 13, 2022 | Connected Commerce, Customer Development, Ecommerce, Retail Media, Retailer Intelligence
Yes, we all know ecommerce and retail media will continue to grow. The Mars Agency’s thought leaders have also identified eight less obvious trends that will impact the industry in 2022 — along with some things that should happen, but probably won’t. Kandi Arrington...
