by The Mars Agency | Nov 9, 2023 | Connected Commerce, Success Stories
The following article is a case study for the SNICKERS® NFL Rookie Mistake of the Year program, winner of P2PI’s 2023 OmniShopper Award for Best Digital Mobile Activation. Objectives: The campaign’s primary objective was to drive awareness and conversion among light...
by The Mars Agency | Jun 12, 2023 | Company News, Connected Commerce, Success Stories
Winner of a 2023 Commerce & Shopper Effie Award for Single-Retailer Program: Mass Merchants Objectives: Walmart needed to gain market share in the pet category that was being impacted by increased competition from specialty and other retailers. As Walmart’s...
by The Mars Agency | Feb 20, 2023 | Success Stories
The Mars Agency is proud to have contributed to the successful launch campaign that helped Bob Evans® Mashed Cauliflower win a 2023 Product of the Year Award. A breakthrough line of refrigerated dinner sides introduced in two SKUs (Parmesan & Chives and Roasted...
by The Mars Agency | Nov 16, 2022 | Success Stories
Campbell Company of Canada received one of only four gold designations at the annual Effie Canada Awards this month for its “Goldfish® Feeding Imagination” campaign. Demonstrating exceptional marketing effectiveness, Feeding Imagination leveraged Goldfish...
by The Mars Agency | Nov 10, 2022 | Retail Intelligence, Success Stories
Goldfish Canada Takes Snackers to Mega Bites MountainCampbell Company of Canada is targeting adult snackers with the launch of Goldfish Mega Bites, a brand extension with crackers that are twice the standard size. The launch campaign boasts extensive in-store activity...
by The Mars Agency | Oct 20, 2022 | Connected Commerce, Success Stories, Walmart
Winner of P2PI’s 2022 OmniShopper Award for Best Brand-Retailer Long-Term Partnership Objectives: SKITTLES® and Walmart are active, authentic advocates of the LGBTQ+ community with an ongoing collaboration engaging, interactive Pride Month activities that drives...
