Clarity in Commerce: Chris Haimbach

Bayer’s Chris Haimbach offers his perspective on “Building a Best-in-Class Sales Organization”


The commerce industry has faced many challenges in recent years due to the rapid acceleration of three marketplace trends that were already happening before the COVID pandemic, but which exploded beyond anyone’s immediate expectations because of the pandemic:


1. The rapid growth in ecommerce.

2. The corresponding rise of retail media networks.

3. The growing importance of first-party shopper data.


CPG organizations were already looking into how to address these critical shifts in their business relationships with retailers, but then suddenly seemed to be facing a need to solve for them almost overnight.

In this episode of Clarity in Commerce, The Mars Agency speaks with Chris Haimbach, Head of U.S. Sales, Commercial Strategy & Operations for the Consumer Healthcare division at Bayer, who will offer his perspective on best practices for developing a CPG sales organization that can excel in this new environment.


Chris started his career with a long tenure at Procter & Gamble, where he held a variety of commercial roles. Since then, he has worked across several segments of the retail world, heading up the Walmart/Sam’s Club team for Samsung Electronics, and then serving as Chief Customer Officer and General Manager at The Oneida Group. He joined Bayer in 2018 to lead Commercial Strategy and Ops, then added responsibility for the overall Sales operation two years later.


Listen to our interview with Chris Haimbach below.