Mars Petcare’s Customer Development Director for Amazon presents actionable guidelines for “Optimizing Retail Media.”
Ad spending through retail media is expected to skyrocket 300% to $61 billion by 2025, according to eMarketer, and retailers of all shapes, sizes, and business models are scrambling to build platforms that will capture a fair share of those investments.
In this rapidly evolving landscape, it’s becoming increasingly difficult for brand marketers to understand which retail partners offer the best opportunities for driving real growth. And they’re trying to quickly develop strategies and processes for effectively evaluating the many options that are available.
In this episode of Clarity in Commerce, The Mars Agency speaks with Marie Catanzaro, Customer Development Director for Amazon at Mars Petcare. Before taking charge of the Amazon team in 2021, the 6-year Mars Petscare veteran served as Omni Shopper Marketing Team leader across the Grocery, Mass, and Pet Specialty businesses, where she played a key role in developing the company’s retail media strategy as the marketplace began to take shape. Marie’s career experience also includes five years in consumer & market insights roles at Procter & Gamble.
Catanzaro outlines proven strategies for evaluating retail media networks as potential partners and for determining the right investment levels for each.
Listen to her interview below.