Campbell Soup Company’s VP-Digital Commerce & Omni-Shopper Marketing discusses “Aligning for Connected Commerce Success.”
As the complexity of the path to purchase continues to increase through the emergence of new channels for product discovery and conversion, traditional brand organizations are seeking ways to transform their traditional go-to-market strategies to effectively intercept shoppers in relevant moments.
In this episode of Clarity in Commerce, The Mars Agency speaks with Stephen Chriss, Vice President of Digital Commerce & Omni-Shopper Marketing for the Snacks business at Campbell Soup Company, who discusses how the company is using common goals and clearer lines of communication to create the internal alignment needed to drive sustainable success in an omnichannel marketplace.
Since joining Campbell’s in November 2020, Stephen has helped the company unite formerly separate business functions — ecommerce, digital shopper marketing, point of sale — into a holistic team that delivers seamless, elevated shopper experiences.
His more than 25 years of experience in the shopper and commerce industries includes a variety of roles at Topps, Conagra Brands, Mondelez International, and Kraft Foods.
Listen to the interview below.