Develop Your Omnichannel Strategy in Bentonville

Updated: Jul 13

If you want to win at Walmart, what better place is there to learn how than the birthplace of the super retailer?


Building your brand presence at key retailers and their channels can be overwhelming when the opportunities and connections are continually evolving. The Mars Agency knows this well and has helped clients become transformational partners with Walmart. Now, we want to help more brands bridge that gap. We’re partnering with the Greater Bentonville Area Chamber of Commerce to bring you a special fireside chat with key Walmart Connect executives and two top suppliers.

Join us on July 21 at the Supply Chain Hall of Fame in Rogers, Arkansas, as we home in on building a successful omnichannel marketing program at Walmart. Our global CEO, Rob Rivenburgh, and Senior Director of Omnichannel Transformation at Walmart, Whitney Cooper, will be moderating the conversation. They’ll help attendees learn how to deliver standout experiences at Walmart, offer guiding principles for successful programs and, importantly, describe best practices for collaborating with the retailer.


Rob and Whitney will be joined on the expert panel by the following industry leaders:

  • Lara Barmish, Head of Consumables, Walmart Connect

  • Carolyn Robbins, Sr. Manager Omni Shopper Marketing, Walmart at Mars Wrigley

  • Monica Breithaupt, Vice President of Sales, Walmart Inc, Laundry and Home Care at Henkel

  • Cassie Ross, Senior Customer Marketing Manager, Henkel

Staying “in the know” about all aspects of the Walmart ecosystem is important for creating winning programs at this retailer. However, it can be tough to keep up. To help our clients stay ahead of the competition in a fast-paced and constantly evolving marketplace, we closely monitor all news across the Walmart ecosystem so clients stay up to date about this key customer.

One way we keep our clients informed is by regularly providing them with POVs on Walmart’s latest offerings. Here is our recent evaluation of their DSP that you might find helpful.

Our key leaders in the market have built meaningful connections between brands and Walmart. We’d love to spark that collaboration with you, too. Don’t miss this engaging opportunity to dive deeper into the world of Walmart and discover how to transform your CPG strategy to build both retailer and customer relationships and grow your sales at this specific retailer.


Register here.


If you have any questions or want to learn more about our work with Walmart, reach out to Kandi Arrington at [email protected].