What does the future have in store for commerce marketing? What changes can we anticipate from shoppers in the coming months, coming year, and even coming years — if we can anticipate that far ahead?
If the first quarter’s industry events such as CES NRF and Shoptalk, among others, were any indication of things to come (see the links for our recaps on what stood out), we’re ready to learn, adapt, hone our skills and advise our clients on best approaches, ideas and innovative solutions for the ever-changing landscape.
Path to Purchase Institute’s Future Forward even is homing in on “the new consumer,” promising out-of-the-box content and proprietary research. And we’ll be there to share a few areas we think are going to play a big part in commerce marketing — and what marketers will want to pay attention to.
Join us May 16-18 in New Orleans as we share POVs and frameworks for omnichannel, shifting behaviors, and immersive media during these sessions:
Tues, May 16
11:10 am
Omni-Channel Search: Importance of Search at the Physical Shelf
Julia Miller, VP Innovation, The Mars Agency
Brad Godwin, SVP, Head of CPG/Retail Partnerships, Shopkick
Wed, May 17
8:30 am
Campfire: Adapting Your Brand To Best Meet Changes in Shopper Behavior
Reshma Schneider, Director, Commerce Marketing, Conagra Brands
Jen Senerius, VP Client Leadership, The Mars Agency
Wed, May 17
2:00 pm
Driving ROAS and Innovation with Immersive In-Store Experiences
Trina Rizzo, Chief Revenue Officer, InMarket
Tony Fung, Director of Shopper Marketing & eCommerce, Bob Evans Grocery
Greta Santori, Director Client Leadership, The Mars Agency
Then, join us as we celebrate clients, partners and one stellar Martian, Jonathan Morrow, for 40 under 40 and Hall of Fame recognitions.
Register here if you haven’t already and hope to see you there!