The pandemic-driven growth in ecommerce grocery shopping fueled an explosion in digital ad spending that has made retail media one of the fastest-growing and largest line items in the marketing budget for CPG brands.
In this special report, Ethan Goodman, SVP-Commerce Media at The Mars Agency, examines four critical aspects of the retail media marketplace to help brands get beyond some common misconceptions and better understand the tremendous business-building opportunities that are available.
Table of contents
How we got here
How much to invest
How to fund it
How to structure the team
The key takeaways