How are you validating your commerce marketing return on investment? You might be using an outdated report and not even realise it. How can you spend wisely if you don’t know what’s working?
Join us at ,EuroShop in Dusseldorf, Germany, on the 27th of February to learn how to drive brand growth by optimising your retailer spend.
For many commerce marketing organisations, breaking the cycle of budget allocations across retailers is an extremely difficult exercise. But in the data-driven world of omnichannel retailing, it’s no longer practical to continue divvying up the spend simply based on the size or aggressive demands of key accounts—especially since some of those key accounts may not be as critical to success as they once were.
Shopper behaviour is changing dramatically, the retail landscape is shifting in response, and commerce marketers have an increasingly vast array of opportunities at their disposal. Yet their budgets are becoming increasingly tight. Therefore, brands need to be investing for growth rather than just calendarizing past practices or satisfying long standing relationships.
Sally Tobin, Managing Director of our Australia and New Zealand practice and Chair of the board for Shop! ANZ (POPAI), will take you through how to do that in an engaging presentation on the Retail Marketing Stage at EuroShop.
She will dive into:
- Why commerce marketing measurement is so important to your future business growth
- What metrics to focus on
- How to set up your measurement practice and get stakeholder buy-in.
27 February 2023
POPAI area / Retail Marketing Stage
Hall 4 E27
Plus, as an attendee you’ll get a chance to ask all your questions about measurement and meet with our retail experts in person.
Don’t miss this engaging content and networking opportunity. ,Register today
Then, let us know you’ll be there so that we can set you up with a backstage pass to meet with Sally and our International team for a personal walk-through of the savings you can realise with a proper measurement practice. And if you can’t make it in person, you can still fill out the form below to receive a special copy of the presentation.