The Mars Agency continues to grow the size and expertise of its world-class creative roster with a talented addition to the London team. Derek Bain has joined as the new executive creative director in London, the agency’s European hub.
Bain hails from renowned agencies, including Euro RSCG KLP of the Havas Group, where he worked alongside The Mars Agency’s newly named Global Chief Creative Officer Rob Macdonald. Bain joins the ranks of three existing global ECDs who are based in TMA’s Chicago, Detroit, and Bentonville locations.
“Having seen how much Derek has achieved over the last eight years as a creative director at top agencies, he was our first and only choice to lead our creative work across Europe,” said Macdonald.
Bain brings more than 20 years of creative experience across a range of different channels and disciplines, working with coveted brands from PepsiCo, Coca-Cola and Nestlé to Nokia, Virgin Media and Sony Ericsson. He arrives at the perfect moment, after Mars has earned several significant new business wins over the past couple of months. Bain’s addition also falls in line with the agency’s continued growth and expansion across Europe and beyond.
“I’m a big believer in connecting brands with audiences creatively, simply and effectively, and Mars’s amazing client list and global reach are a really exciting combination to create some brilliant work,” said Bain. “It’s an agency full of the friendliest, smartest and most creative people doing outstanding work, and I can’t wait to dig in and help contribute to the agency’s continuing success.”
Together, Bain’s and Macdonald’s rapport and chemistry are set to help grow their clients’ businesses as well as the agency’s business.
The Mars Agency is an award-winning, independently owned, global commerce marketing practice. With talent around the world, they connect people, technology, and intelligence to create demand and drive profitable, sustainable growth. Their latest MarTech platform, Marilyn®, enables marketers to make better decisions, create connected experiences and drive stronger results. Learn more at www.themarsagency.com and meetmarilyn.ai.
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Sarah Jo Sautter