In today’s fast-paced digital world, ecommerce should be the easiest organizational capability to share and scale — except internal specialities and practices continue to be a barrier to shared learning, innovation, and growth.
With shoppers continuing to embrace digital channels, it’s even more crucial for national teams to develop better synergies. Individual ecommerce customer teams in different markets could share learnings and best practices to create truly omnichannel programming.
The Mars Agency’s Fern Grant, EVP-Global Strategy, and Michella Chiu, Director of Ecommerce Strategy, will guide marketers on creating that alignment in an exclusive session at Cleveland Research Company’s annual Ecommerce Summit, to be held in San Diego on Sept. 6-7. You’ll hear examples of best practices and learn frameworks for breaking down geographic, customer, and functional boundaries to influence both your retail customers and shoppers.
Find out more about the conference and register to attend here. If you are attending, let us know if you’d like to meet with our ecommerce experts to learn how we can help you develop a winning ecommerce strategy.
If you can’t make it to San Diego — or want to start learning before you go — check out our ecommerce insights and strategies to learn how to build an effective omnichannel presence.