A look at six prominent themes from ShopTalk Europe 2022
The metaverse might be top of mind for commerce marketers these days, and technology is certainly driving much of the innovation across the industry. But even the most tech-savvy, forward-thinking marketer hasn’t lost sight of one old-fashioned real-world fact: it’s still all about the shopper.
The “shopper,” however, is no longer limited by any boundaries of time or place, thanks to all the technology that has made commerce a 24/7 activity in both the real and, apparently soon, virtual worlds.
A contingent of executives from The Mars Agency’s London office attended this year’s ShopTalk Europe last month and compiled the following report on the key themes running through the stage discussions and the hallway chats during the three-day event.
Download the report below: