Making Sense of Retail Media

The pandemic-driven growth in ecommerce grocery shopping fueled an explosion in digital ad spending that has made retail media one of the fastest-growing and largest line items in the marketing budget for CPG brands.

In this special report, Ethan Goodman, SVP-Commerce Media at The Mars Agency, examines four critical aspects of the retail media marketplace to help brands get beyond some common misconceptions and better understand the tremendous business-building opportunities that are available.

Table of contents How we got here How much to invest How to fund it How to structure the team The key takeaways

DOWNLOAD the report below.

TheMarsAgency_MakingSenseofRetailMedia_Jan2022

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