MEDIA-TO-SHELF ACTIVATION TO GROW SALES
ISSUE
How do you launch a Veggie Condensed Soup to win Millennials & Gen Xers at Target?
INSIGHT
Shoppers are reluctant to entertain because preparing food seems like a lot of work.
IDEA
Position Veggie Condensed as the #1 ingredient needed for all hosting occasions with simple, crowd-pleasing dish ideas.
IMPACT
67% VELOCITY INCREASE
in Veggie Condensed sales. Enhanced partnership status with Target.
PRODUCT REPOSITIONING TO DRIVE TRIAL
ISSUE
How do you steal share of deal seekers’ pre-holiday wallets?
INSIGHT
During the holidays, value is a bigger priority so shoppers are less loyal to brands and retailers.
IDEA
Get shoppers to spend early with retailer-specific value messages supported by aggressive pricing.
IMPACT
COSTCO
BEST Q4 RESULTS
in several years.
WALMART
TV INVENTORY SOLD OUT IN
NOVEMER & DECEMBER
Above-average Electronics sales, led by Samsung.
SAM'S CLUB
REPEAT OF LAST YEAR'S SUCCESS FOR Q4
leading the category
ASSOCIATE INNOVATION TRAINING TO
GROW AWARENESS & SALES OF NEW PRODUCTS
ISSUE
How do you ensure shoppers are properly introduced to the latest products?
INSIGHT
Knowledgeable associates amplify the
in-store experience – especially around new product innovation.
IDEA
Develop a program that utilizes personalized experiences and engaging content to increase
product knowledge among
store staff.
IMPACT
2000 ASSOCIATES TRAINED
30+% avg. sales increase generated per associate.
OPTIMIZING CAROUSELS TO
DRIVE TRAFFIC AND MAXIMIZE SHOPPING EXPERIENCE
ISSUE
How do you break through in a competitive category with a high barrier to switching brands?
INSIGHT
Online shoppers want more than just product shots from every angle, they’re looking for brand inspiration and a reason to buy.
IDEA
Capitalize on lifestyle product photography, flavor cues, brand videos and recipe ideas toinspire shoppers to buy.
IMPACT
TARGET VENDOR CONTENT HEALTH SCORES HAVE JUMPED FROM THE 50'S AND 60'S TO AN ALL TIME HIGH OF 91
following Mars takeover of Target above-thefold content (from photoshoot to carousel development).
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VIRTUAL SAMPLNG EXPERIENCE TO DRIVE TRIAL
ISSUE
How do you launch a new cocktail mixer at Sam’s Club when demos, sampling and even in-store signage are off the table?
INSIGHT
During the pandemic people were really missing simple holiday pleasures such as enjoying a cocktail at a bar.
IDEA
Give Sam’s Club members back a little bit of cocktail-hour holiday cheer by ordering up anengaging augmented reality experience featuring an expert mixologist and exclusive recipes from Dante Bar in New York City.
IMPACT
FULL DISTRIBUTION
across all 600 Sam’s Club locations
8.5% RETURN-USER RATE
SERVED UP SOME MUCH- NEEDED NORMALCY
during the pandemic
TOOLKIT EDUCATES SHOPPERS ABOUT
THEIR ALLERGY SYMPTOMS
ISSUE
Sales of alergy medicine did not match the prevalance of the condition
INSIGHT
38% of allergy sufferers in Mexico are treating symptoms with cold medication
IDEA
Utilize emojis as a way of educating shoppers obout their allergy symptoms
IMPACT
SO SUCCESSFUL THE CAMPAIGN HAS BEEN EXECUTED TWICE
