MEDIA-TO-SHELF ACTIVATION TO GROW SALES

ISSUE

How do you launch a Veggie Condensed Soup to win Millennials & Gen Xers at Target?

INSIGHT

Shoppers are reluctant to entertain because preparing food seems like a lot of work.

IDEA

Position Veggie Condensed as the #1 ingredient needed for all hosting occasions with simple, crowd-pleasing dish ideas.

IMPACT

67% VELOCITY INCREASE

in Veggie Condensed sales. Enhanced partnership status with Target.

 

PRODUCT REPOSITIONING TO DRIVE TRIAL

ISSUE

How do you steal share of deal seekers’ pre-holiday wallets?

INSIGHT

During the holidays, value is a bigger priority so shoppers are less loyal to brands and retailers.

IDEA

Get shoppers to spend early with retailer-specific value messages supported by aggressive pricing.

IMPACT

COSTCO

BEST Q4 RESULTS

in several years.

WALMART

TV INVENTORY SOLD OUT IN
NOVEMER & DECEMBER

Above-average Electronics sales, led by Samsung.

SAM'S CLUB

REPEAT OF LAST YEAR'S SUCCESS FOR Q4

leading the category 

 
 

ASSOCIATE INNOVATION TRAINING TO
GROW AWARENESS & SALES OF NEW PRODUCTS

ISSUE

How do you ensure shoppers are properly introduced to the latest products?

INSIGHT

Knowledgeable associates amplify the

in-store experience – especially around new product innovation.

IDEA

Develop a program that utilizes personalized experiences and engaging content to increase
product knowledge among
store staff.

IMPACT

2000 ASSOCIATES TRAINED

30+% avg. sales increase generated per associate.

 

OPTIMIZING CAROUSELS TO 
DRIVE TRAFFIC AND MAXIMIZE SHOPPING EXPERIENCE

ISSUE

How do you break through in a competitive category with a high barrier to switching brands?

INSIGHT

Online shoppers want more than just product shots from every angle, they’re looking for brand inspiration and a reason to buy.

IDEA

Capitalize on lifestyle product photography, flavor cues, brand videos and recipe ideas toinspire shoppers to buy.

IMPACT

TARGET VENDOR CONTENT HEALTH SCORES HAVE JUMPED FROM THE 50'S AND 60'S TO AN ALL TIME HIGH OF 91

following Mars takeover of Target above-thefold content (from photoshoot to carousel development).

 

VIRTUAL SAMPLNG EXPERIENCE TO DRIVE TRIAL

ISSUE

How do you launch a new cocktail mixer at Sam’s Club when demos, sampling and even in-store signage are off the table?

INSIGHT

During the pandemic people were really missing simple holiday pleasures such as enjoying a cocktail at a bar.

IDEA

Give Sam’s Club members back a little bit of cocktail-hour holiday cheer by ordering up anengaging augmented reality experience featuring an expert mixologist and exclusive recipes from Dante Bar in New York City.

IMPACT

FULL DISTRIBUTION

across all 600 Sam’s Club locations

8.5% RETURN-USER RATE

SERVED UP SOME MUCH- NEEDED NORMALCY
during the pandemic

 

TOOLKIT EDUCATES SHOPPERS ABOUT
THEIR ALLERGY SYMPTOMS

ISSUE

Sales of alergy medicine did not match the prevalance of the condition

INSIGHT

38% of allergy sufferers in Mexico are treating symptoms with cold medication

IDEA

Utilize emojis as a way of educating shoppers obout their allergy symptoms

IMPACT

SO SUCCESSFUL THE CAMPAIGN HAS BEEN EXECUTED TWICE

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