How do you get holiday shoppers seeking alternatives to canned goods to reconsider soup?
Shoppers want a break from the overscheduled holiday season.
Help shoppers slow down and enjoy holiday nights at home with family & friends by leveraging 3 iconic brands.
CAMPBELL'S ADDED 1.2MM SOUP BUYERS AT WALMART.
Walmart won holiday across Edible and Wet Soup. Reached 90% of U.S. households over the holiday.
How do you reach new customers during the cluttered back-to-school period at retail?
Shoppers look for little ways to cheer their kids up because parents can’t control what happens during the school day.
Make it easy for parents to get their kids excited about eating a balanced lunch.
in Household Penetration
in units vs YAG
in unit sales vs YAG
How do you grow at Target when your brand awareness is low and switching is not top of mind?
Although Target shoppers don’t put much thought into how best to care for their clothes, once they try Persil, 32.5% switch permanently.
Focus on reviews and samples to show guests that a simple shift in routine not only benefits their clothes, but also satisfies an unmet need for a better way to clean.
42% HIGHER SALES
for Feb wk. 3 vs. YA. Set up the brand for Q1 success and beyond. FINAL results pending.
How do you break through in a competitive category with a high barrier to switching brands?
Shoppers want to provide the same level of love and attention to their pet family as they do their human family.
Capitalize on spring health trends (detoxes) for humans and apply them to pets, with a strong incentive.
21% SALES INCREASE
vs YAG. Incremental SKU during the promotion.
Mars was underperforming competitors in the chocolate bar category, which is traditionally driven by an older audience.
Younger shoppers are seeking new varieties and formats.
Announce the new format by featuring characters trapped in the bar to bring a younger audience into the category.
in Mars’ share of category. M&M'S new bar won Product of the Year.
How do you outpace whiskey category sales growth at BevMo?
Novice whiskey shoppers crave expert guidance at shelf.
Create a best-in-class, voice-activated, at-shelf sales experience.
DOUBLE-DIGIT SALES LIFTS
(vs. YAG). Improved customer experience. Increased PR activity.