Recent studies have shown that U.S. marketers are more likely to trust their gut to make decisions than to rely on data. In contrast, global business leaders are more likely to make data-driven decisions. Many U.S. marketers believe that it’s not more data that we need, but a better ability to analyze that information.

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As “big data” becomes more prevalent, what are the best ways to utilize data efficiently and effectively making shopper marketing decisions? #MarsTalk