Snapchat isn’t just about disappearing photos. Initially launched in 2011, the app’s user base has grown tremendously, giving it a unique position as a platform for targeting its primary users – teens and millennials, particularly females. Brands like Audi, Mashable, and McDonald’s are also becoming increasingly active on Snapchat, but it’s proven to be difficult to build a large audience, requiring heavy cross-promotion with other social networks.

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We’ve seen many social networks that have become an integral part of marketing and targeting shoppers. Where does Snapchat come into play in the future? How can this unique app change how marketers think about promotional activities? #MarsTalk