Derek is a senior marketing executive with a proven track record of outstanding business results. His unique point of difference is a powerful combination of Tier 1 consumer packaged goods, agency and retail experience. His notable accomplishments include consecutive years of double-digit growth, award-winning promotional campaigns that increased profitability and sales, turning around declining businesses and developing private brands.
Derek has the advantage of having spent the first part of his career on the agency side, which provided him with an exceptional range of relevant business knowledge in shopper marketing, sales, joint business planning, insights and strategic planning. As the Director of Marketing at Walmart Canada, he was responsible for leveraging shopper and category insights to develop go-to-market strategies designed to influence merchandise planning, seasonal advertising and in-store experience. Derek’s considerable breadth of experience enhances The Mars Agency’s ability to seamlessly champion integrated shopper and promotional marketing campaigns.
Outside of the office, Derek enjoys spending time cycling, hiking and skiing with his family. He is also an avid sailor, Ironman triathlete and mountain climber, including 5 of the 7 summits!