Theresa currently leads The Mars Agency Strategic Planning and Engagement Planning functions. This team is dedicated to a deep understanding of the “why” behind shopper behavior and how the shopper media influences their decisions across the path to purchase. The team’s goal is to deliver strategies and experiences that build brands by driving growth.
Theresa has 20 years of Shopper Marketing experience with clients such as Campbell’s Soup Company, Pepperidge Farm, Sun Products Corporation, ConAgra Foods, Nestlé USA and Abbott Nutritionals. In addition, she has worked extensively on developing programs for retailers, including Walmart, Target, Kroger, Safeway/Albertsons, Publix, Meijer and more.