When Radio Shack announced its plans to close 1,000 stores, Conan O’Brien remarked that “Radio Shack customers were very upset when they got the news on their pagers.” Customers are human beings and human beings evolve.  Retailers and brands that don’t continually ask themselves whether their products and offerings are still relevant are likely to fail in the long run.  Read this Inc article to learn what relevance is and how to maintain it over the long term.

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What do you do within your organization to maintain relevance with your shoppers? #MarsTalk