Two recent articles reveal the emerging mentality of Millennials (and others) resulting from the convergence of online, mobile and brick & mortar channels. “I Want What I Want When I Want It” is the term used and stems from expectation that has resulted from the ubiquitous availability of product. In essence, the vast supply of consumer information and supply has trained consumers to ignore marketing information until the point at which they really need it, then they expect immediate solutions. For retailers, this means thinking about making products and data available seamlessly across channels.
What would happen if retailers don’t adapt and accommodate these expectations? #MarsTalk