SOUTHFIELD, Mich., April 10, 2014 /PRNewswire/ — The Mars Agency, a leading, multi-dimensional shopper marketing agency, announces today the addition of Kris Abrahamson as vice president, Retail Consultancy. This announcement comes on the heels of other high profile hires for The Mars Agency team as they look to build the consultancy and further drive growth and industry leadership on behalf of its clientele.
“I feel truly privileged to be joining an organization that has such an outstanding reputation in the shopper marketing industry,” said Kris Abrahamson. “This role will allow me the opportunity to work with some of the best brands and retailers in the world and I’m looking forward to helping these businesses create cutting-edge concepts and shopper solutions that ultimately drive sales and new customers.”
Abrahamson has over 20 years experience in the consumer packaged goods industry and was most recently the senior director of innovation with PepsiCo’s Global Nutrition Group. As part of the Retail Consultancy group, she will drive strong strategic growth initiatives against The Mars Agency’s clients’ key retailers and lead innovation initiatives that will address evolving shopping behaviors affecting retailers today and in the future.
“Kris’s impressive background and proven track record for helping businesses implement effective shopper marketing solutions was one reason we are acquiring her talents,” said Ken Barnett, Global CEO of The Mars Agency. “We are excited to have her join our team and are looking forward to the new ideas and strategies she will bring to the table.”
In addition to Kris’s new role at The Mars Agency, she is also an adjunct professor at NYU, where she co-developed the first ever shopper marketing curriculum for the university. She is also a faculty member at the Path To Purchase Institute where she regularly speaks on industry best practices and sits on the league of leaders organization, which is made up of exclusive industry thought leaders.
About The Mars Agency
The Mars Agency is a next generation shopper marketing agency that creates impact. Founded in 1972 as MARS Advertising Inc., the agency has over 42 years of experience and a proven track record for creating big ideas and results that accelerate sustainable, profitable growth for clients. Known for driving consumer desire and shopper behavior, The Mars Agency has been rated one of the top shopper marketing agencies for the past seven years, according to The Hub Magazine.
Additionally, The Mars Agency is proudly certified by the Women’s Business Enterprise National Council (WBENC), the largest third-party certifier of businesses owned and operated by women in the U.S.
For more information about The Mars Agency, visit www.themarsagency.com or connect with The Mars Agency on Facebook and Twitter.
Liz Grimes / Overit for The Mars Agency / Liz@overit.com / 518.465.8829 x 213
SOURCE The Mars Agency