As recently announced in Crain’s Detroit, Ethan Goodman, The Mars Agency’s VP Digital and Innovation, is leading up agency efforts to identify a pilot program with startup company ContentOro – the goal of which is the sourcing of rich and engaging web content culled from the book industry at a fraction of the traditional cost of content.  Read full details here

Photo: By Stewart Butterfield (flickr) [CC BY 2.0 (], via Wikimedia Commons