SOUTHFIELD, Mich., Oct. 20, 2014 /PRNewswire/ — Shopper Marketing leader The Mars Agency announces the participation of its own Ethan Goodman, VP, Digital & Innovation, in this year’s Special Who’s Who Breakfast Presentation, “The New Path to Purchase: Using Digital to Close the Loop,” at the Shopper Marketing Conference and Expo on Wednesday, October 22, 2014.

This unique session brings together both CPG and Agency panel members to discuss: How leading brands are bridging their digital and offline marketing efforts to measure marketing performance throughout the entire path to purchase; best practices for improving the effectiveness of shopper marketing efforts; and how top shopper marketing agencies are collaborating with full-service agencies for improved client results.

“Ethan’s participation in this event is just one more proof point of our ongoing commitment to lead the evolution and integration of digital into our industry,” commented Rob Rivenburgh, COO of The Mars Agency. “We are proud to share the expertise that Ethan and his team of digital specialists bring to our clients every day with the marketing industry at large.”

This event caps off a busy year for Goodman and the Mars Agency’s digital center of excellence, which has grown significantly with new hires in the areas of strategy, concept development, user experience and digital design, as well as prototyping and full-scale production. “Together, they form a cross-functional team that understands how to create digital ideas that complement the agency’s Shopper Marketing expertise, and uniquely positions us at the intersection of shopper and digital,” stated Goodman.

The team regularly engages with The Mars Agency’s Fortune 100 client base.  “A success that validates our continued practice of anticipating the needs of our clients and building competency to facilitate our mutual success and growth,” commented Ken Barnett, Global CEO.

About The Mars Agency
The Mars Agency is a leading shopper marketing agency that designs brand experiences that create impact. Founded in 1972 as MARS Advertising Inc., the agency has more than 42 years of experience and a proven track record for creating big ideas and results that accelerate sustainable, profitable growth for clients. Known for driving consumer desire and shopper behavior, The Mars Agency has been rated one of the top shopper marketing agencies for the past seven years, according to The Hub Magazine. The Mars Agency is proudly certified by the Women’s Business Enterprise National Council (WBENC), the largest third-party certifier of businesses owned and operated by women in the U.S.

The Mars Agency
Kathleen Curran (248)936-2611

SOURCE The Mars Agency