It’s Commerce Week and The Mars Agency is giving away the recipe to its secret sauce.
Three marketing experts from the agency will speak at Adweek’s Commerce Week, which runs Nov. 30 through Dec. 2. The all-virtual conference will dive into the trends, strategies and innovations that will help organizations win with consumers in the new shopping landscape, today and beyond.
The explosive growth of digital commerce has caused an accelerated shift in the way brands and retailers connect with shoppers. The ecosystem has grown, become more complex and shoppers have become more sophisticated.
Jake Berry, Executive Vice President of Marketing, and Fern Grant, Executive Vice President of the Commerce Practice, will lead a session on Nov. 30 examining the challenges of this new ecosystem and what the new model for success looks like.
“We’ve heard the challenges from our clients and know that these problems aren’t unique to a single category,” said Berry. “We also know that they’re solvable and we hope to be able to help more companies work through them.”
Ethan Goodman, The Mars Agency’s Senior Vice President of Commerce Media, will also lead a Masterclass on making sense of the evolving retailer media macrocosm. He’ll be joined by Diana Haussling, Vice President, General Manager of Digital Commerce at Colgate-Palmolive, for an hour-long deep dive on Dec. 1 into the secrets that help brands win in this environment.
“Retail media is new, growing, and complex, and it really requires a nuanced approach to be successful,” says Goodman.
The Mars Agency is an award-winning, independently owned global commerce marketing practice with a growth-for-clients focus. With talent spanning the Americas, Europe and Asia, they create breakthrough, connected commerce solutions by balancing the smartest humanity with the latest technology. Their latest MarTech platform, Marilyn®, is the first and only end-to-end commerce marketing advisor. Learn more at www.themarsagency.com and meetmarilyn.ai.