Even with all the competition for eyeballs and the rise of second-screen and cord cutting, The Big Game remains not only the biggest televised sports event in the U.S. but the year’s most anticipated¬†advertising showcase. And yet the game is a bigger gamble than ever, with an unprecedented $4.5 million price tag for a 30-second spot (up $500,000 from 2014). Read on to see the ads that were predicted to be the 10 ads you must see by Adweek.

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Did you see any spots that still keep you talking? What makes them so memorable? #MarsTalk