This Father’s Day, Fruit of the Loom has taken the traditional “good for one____” paper coupons and turned them into a digital, modern, and profitable gift.  The brand created a special “Father’s Day registry” microsite housing eight digital gif vouchers for the “basic stuff he really wants” including “bacon in bed”, “naptime anytime”, and “all day undie pass”.   While promoting the fun free passes, the site also features a section of Fruit of the Loom basics as easy tangible gift options.

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Through this campaign, Fruit of the Loom brings together old gift traditions with new digital trends.  What are some other campaigns that add a modern twist to tradition? #MarsTalk