Girl brands are starting to court the guys’ sales of menswear. Retail was up 5% in 2013, exceeding women’s apparel growth. With sites devoted to men’s fashion and grooming (The Sartorialist, Mr. Porter) and male celebrities and sports figures name-dropping designers, retailers like Coach and Michael Kors are upping their efforts to reach the male audience.
As more stay-at-home dads become the primary shopper, and with the uptick in spending in male fashion & grooming, will the importance of the male shopper be a trend that stays? #MarsTalk