OUR DATA AND ANALYTICS TOOLS ARE DISRUPTING AN ENTIRE INDUSTRY.
WE LAUNCED MARILYN TWO YEARS AGO because we saw the pressure our clients were under – it’s no longer about what you think but what you know. We built a platform that made our clients’ jobs easier. That gave us access to better data faster. That allowed us to collectively make better decisions. That answered the questions that really matter.
WHAT'S THE REAL OPPORTUNITY? Who and where do I target? How do I get more shoppers to buy? How do I ensure I have the right message with the right medium? How do I activate the plan effectively and efficiently? How do I know that it worked? Those are the critical questions to not only answer but get right.
PROJECT & BUDGET
Smartbridge tracks, organizes, and reports all marketing activity by brand and customer team and streamlines inputs while offering various ways to slice data by brand, retailer and program
Opportunity Sizer analyzes industry data to quickly identify where a product’s source of growth will come from, allowing clients to better target their audience and activation
CUSTOMER PORTFOLIO MANAGER
Customer Portfolio Manager provides the optimal budget allocation by channel and customer to ensure brands are spending dollars where the highest growth opportunity isand not just repeating the same activity year after year.
Pathfinder centralizes all relevant consumer and shopper data for a brand and eliminates time searching and sourcing. Information housed on the platform includes both primary client research and secondary research provided from syndicated sources and crawling the web.
Journey Mapper identifies all of the purchase barriers and key inflection points on the shopper’s path to purchase to better inform the messaging and medium that inspires buying momentum.
Influence Optimizer provides data-driven insight into a shopper’s media receptivity and how they leverage specific tactics to make purchase decisions. Shopper Marketing Mix Modeling understands true ROI by analyzing results at a brand, retailer, program, and even tactical level so that we can prove out its effectiveness and unlock more budget to build brand growth.
E-Shelf Maximizer is the industry's first AI-powered\e-commerce content performance management tool that provides a quantitative and qualitative analysisof brands presence on key retailer websites, and actionable insights for improvement.
Results Evaluator uses program and POS data to provide an overview of campaign effectiveness that includes sales lift, brand share gain and the impact the program had on the retailer’s share to prove out why the customer should continue to support the brand vs. competitors.