According to Walker Sands’ “2015 Future of Retail Study,” more than a third of consumers (35 percent) would do more online shopping if they were able to try on a products virtually using a device like Oculus Rift. Virtual reality headsets have been limited to hardcore virtual reality enthusiasts and gaming content developers but consumer versions are coming. Oculus VR, which Facebook acquired last year for $2 billion, has yet to officially confirm the release date of the Oculus Rift consumer version, although various reports are pointing to April. Supporting its arrival, Facebook indicated last week that it was adding virtual reality capabilities to its apps for social engagement.
What do you think the arrival of virtual reality technology will mean for e-commerce? How will it affect physical stores? #MarsTalk