Bobby Watts of AD Retail Media discusses “The Role of Digital Out of Home in Retail Media.”
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As the retail media marketplace expands and matures, leading platforms are moving beyond their own digital assets to give advertisers opportunities to reach shoppers across a variety of digital and physical channels.
Those efforts have included a strong move into DOOH (digital out of home), advertising vehicles that can connect brands to shoppers inside, outside or near the brick-and-mortar store.
In the latest episode of “Clarity in Commerce,” Bobby Watts of Ahold Delhaize’s AD Retail Media discusses the role of DOOH within the retail media ecosystem and the partnerships the network is forging to bring their innovative strategy to life.
As Senior Vice President, Executive Lead for AD Retail Media, Watts is responsible for driving sales growth through meaningful customer engagements across all media channels and the digital shelf. His leadership has been instrumental in driving the platform’s future as it continues to grow and impact the retail media space.
Watts has more than 30 years of grocery retail experience working across various functions including retail operations, category management, merchandising planning, sourcing, ecommerce merchandising, and retail media.
Listen to the interview below: