POWERED BY
WE HELP YOU…
- Grow your retail media network
- Expand the value of your data & retail channels
- Deliver more connected experiences for your shoppers & manufacturers
We have a well-established record of delivering exceptional results, helping some of the world’s leading retailers maximize their potential.
Whether you are designing your first retail media network or ready to grow it, we can help you turn every interaction into a transaction.
100M
IN RETAIL MEDIA
SALES ANNUALLY
20%
YOY FUNDING
INCREASE
600+
VENDORS REACHED
& ENGAGED
12%
FUNDING INCREASE FROM
NET NEW REVENUE
As the only global agency with years of experience in the retail media space, we have the extensive data and research expertise to help you enhance your performance.
Knowing & optimizing your shopper
- 1P Data & Identity Solutions
- Audience Segmentation Strategy and Analysis
- Omni-Shopper Experience strategy & journey mapping
- Martech Stack Strategy
Creating & optimizing your ecosystem
- In-store & Online Shopper Experience
- Retailer Asset Monetization, planning and activation
- Retailer Corporate Tentpole concepts & sales packaging
- Marketing Effectiveness Measurement
As strategic consultants to retailers, our services are designed to flex and support your specific requirements at all levels of engagement.
Retail Media Network Build
We build performance-based solutions that connect your customer and vendor community in a meaningful way.
Retail Media Network Optimization
We optimize performance across data, technology, ad products, media sales and measurement.
Measurement Effectiveness Marketing
We connect the dots across all your data sources to provide performance metrics for all media and marketing initiatives.
We help your business grow by fueling the development of your retail media network and seamlessly connecting your customer experience ecosystem.
Shopper Intelligence
A comprehensive view of your 1P data, key segments that will drive growth and moments of impact media journey to establish a strong foundation and point of difference for your RMN.
Shopper Experience
A fully connected shopper experience across physical and digital channels to provide an omni-channel offering to drive sales and traffic for you and sales for your potential advertisers.
Shopper Performance
Performance metrics for your retail media network overall and by advertiser against industry standard KPIs.
Here are a few examples of how our unique expertise has helped retailers achieve their goals.
Top-Tier Convenience Retailer: Retail Network Build
Provided a recommendation and roadmap to commercialize their entire marketing ecosystem in addition to building the entire retail media network offering.
Regional Mattress Retailer: Measurement
The Mars Agency produced a Marketing Assessment Report, detailing key insights and actionable solutions.
MEET THE TEAM
MICHELE RONEY
EVP RETAIL SOLUTIONS
DAVE HART
SVP SALES STRATEGY & ENABLEMENT
JIM FUQUA
VP RETAIL PARTNER INTEGRATION & SOLUTIONS
DALIA YOUSSEFI
VP RETAIL MEDIA & DATA STRATEGY
SHERI PEARSON
VP CLIENT LEADERSHIP
PRABHPREET SIDHU
VP MARTECH & DATA STRATEGY
MELISSA BARTON
VP GROUP CREATIVE DIRECTOR
INSIGHTS
Retailers: Look Before You Launch a Media Network
April 14, 2024
Advertisers don’t magically appear when you roll out a platform. To break through in a crowded market, retailers must check the list on these six strategic fundamentals.
HOW CAN WE HELP YOU
CREATE IMPACT?