Hiring Stays Hot in July
Key promotions in the UK highlight The Mars Agency's latest personnel activity.
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- Aug 2
- 2 min
Bentonville Events Spark Collaboration
The Mars Agency unites members of the Walmart ecosystem for two mornings of knowledge sharing and partnership building.
- Jul 26
- 1 min
Up Your Ecomm Game This Fall
The Mars Agency's John Willkom will share best practices in digital strategy across retailers at the CRC eCommerce Summit in San Diego.
- Jul 26
- 2 min
Transform the Sales Team in 11 Not-So-Easy Steps
Key considerations that CPG sales organizations must examine to maintain efficient, effective partnerships with key retailers.
- Jul 20
- 3 min
Stocking Up on Prime Day Learning
Key takeaways from Amazon's annual sales event that brands should consider whenever they're planning to reach digital shoppers.
- Jul 19
- 3 min
Rising Stars to Gain Real World Experience
The Mars Agency's 9th annual summer internship program gives promising students a taste of real agency experience.
- Jul 15
- 3 min
Time to Review Your Walmart Connect Search Strategy
The Mars Agency's offers some tips on how advertisers should respond to the network’s newly revamped paid search offering.
- Jul 14
- 3 min
Kroger Expands Boost Program Nationally
The ecommerce-focused membership program gives Kroger a promising counterpoint to Amazon Prime and a new way for brands to partner.
- Jul 12
- 2 min
Develop Your Omnichannel Strategy in Bentonville
An expert panel will discuss best-in-class omnichannel marketing at Walmart during a special event in the retailer's hometown on July 21.
- Jul 8
- 1 min
Viewpoint: Commerce Never Sleeps
Executives from The Mars Agency’s London office who attended ShopTalk Europe identified six prominent themes (and one universal truth).
- Jul 7
- 2 min
Become a Data & Technology Master This July
The Mars Agency's technology experts are leading a Master Class on data best practices at Adweek's annual CommerceWeek event in NYC.
- Jul 6
- 1 min
June is Busting Out All Over with New Hires
The Mars Agency continues to staff up as business continues to grow.
- Jun 30
- 3 min
Finding Pride in Year-Round Allyship
As consumers seek out brands with a strong purpose, marketers must be conscious about how they participate in celebratory months.
- Jun 30
- 2 min
Retail Media Report Card Coming Soon
The Mars Agency presents a universal tool for the effective comparison and assessment of retail media platforms
- Jun 29
- 2 min
Being Realistic About the ‘Endless’ Aisle
If your product doesn't have an economic or strategic purpose for being online, you might as well call it the 'pointless' aisle.
- Jun 29
- 3 min
SKITTLES® Shares the Rainbow in a Colorful New Way
Mars’ annual campaign brings back SKITTLES® Pride Packs to support the LGBTQ+ community, but this time with a splash of color.
- Jun 27
- 14 min
Sustainability Gets Serious
Retailers now use Earth Day to promote the year-round work they’re doing to protect the planet — and they need brands to join the effort.
- Jun 24
- 5 min
Amazon Prime Day Predictions
The Mars Agency’s eCommerce experts look at possible scenarios that could make Amazon’s annual extravaganza even more impactful this year.
- Jun 23
- 4 min
Connected Commerce: 5 Trends to Watch
A look at how brands and retailers are responding to 5 real-time trends in shopper behavior.