9 hours ago3 minOrganizational ExcellenceFinding Pride in Year-Round AllyshipAs consumers seek out brands with a strong purpose, marketers must be conscious about how they participate in celebratory months.
1 day ago1 minRetail Media Report Card Coming SoonThe Mars Agency presents a universal tool for the effective comparison and assessment of retail media platforms
1 day ago2 minEcommerceBeing Realistic About the ‘Endless’ AisleIf your product doesn't have an economic or strategic purpose for being online, you might as well call it the 'pointless' aisle.
2 days ago3 minSKITTLES® Shares the Rainbow in a Colorful New Way Mars’ annual campaign brings back SKITTLES® Pride Packs to support the LGBTQ+ community, but this time with a splash of color.
4 days ago14 minSustainability Gets SeriousRetailers now use Earth Day to promote the year-round work they’re doing to protect the planet — and they need brands to join the effort.
7 days ago5 minEcommerceAmazon Prime Day PredictionsThe Mars Agency’s eCommerce experts look at possible scenarios that could make Amazon’s annual extravaganza even more impactful this year.
Jun 234 minInsights & MeasurementConnected Commerce: 5 Trends to WatchA look at how brands and retailers are responding to 5 real-time trends in shopper behavior.
Jun 147 minRetail Intelligence'Intelligent Commerce’ Wins at WalmartKey takeaways from the E2 Live: Excellence in Ecommerce conference in Bentonville.
Jun 133 minAsk MarilynDriving Growth by Optimizing the Retailer SpendCan reallocating marketing dollars unlock growth opportunities? Marilyn® knows.
Jun 72 minCompany NewsBahigh Acuna Named EVP of Marilyn The former Amazon leader will expand the martech platform's strategy while continuing to develop its best-in-class marketing applications.
Jun 61 minGlobal Growth Continues in MayOur 24 new hires span multiple continents as well as numerous capabilities.
Jun 32 minRetail IntelligenceHow to Win at Best BuyFive "must do's" for building effective strategic partnerships with the consumer electronics market leader.
Jun 12 minConnected CommerceM&M’S Makes Sweet Music with Refreshed Brand PurposeThe M&M’s® Music Lounge lets consumers experience the brand’s message of inclusivity both IRL and virtually.
May 316 minRetail IntelligenceTarget Forward: Going All In on SustainabilityTarget's ambitious goal is to be the market leader for sustainable retail experiences, and it wants brand partners to join the cause.
May 255 minGlobal Intel: Canadian Grocery Trends (Part III)By Katherine Barks, The Mars Agency A growing global practice gives The Mars Agency insights into shopper behavior and the business of...
May 242 minEcommerceFinding Answers on GoogleThe search engine’s “People Also Ask” function might be a goldmine for shopper insights.
May 237 minHome Delivery Heats UpRetailers are building out — and speeding up — their fulfillment options in response to continued shopper demand.
May 198 min5 Shopper Need States Driving Retail’s FutureAlong with 15 ways for retailers and brands to satisfy those needs — starting today.
May 165 minEcommerce5 Ideas for Driving Sales on AmazonBehind-the-scenes tools and shopper-facing tactics that can help brands drive short-term sales and long-term growth.
May 163 minSuccess StoriesIn the NewsRecent media coverage of our work with some of the best clients around.