Finding Pride in Year-Round Allyship
As consumers seek out brands with a strong purpose, marketers must be conscious about how they participate in celebratory months.
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- 1 day ago
- 1 min
Retail Media Report Card Coming Soon
The Mars Agency presents a universal tool for the effective comparison and assessment of retail media platforms
- 1 day ago
- 2 min
Being Realistic About the ‘Endless’ Aisle
If your product doesn't have an economic or strategic purpose for being online, you might as well call it the 'pointless' aisle.
- 2 days ago
- 3 min
SKITTLES® Shares the Rainbow in a Colorful New Way
Mars’ annual campaign brings back SKITTLES® Pride Packs to support the LGBTQ+ community, but this time with a splash of color.
- 4 days ago
- 14 min
Sustainability Gets Serious
Retailers now use Earth Day to promote the year-round work they’re doing to protect the planet — and they need brands to join the effort.
- 7 days ago
- 5 min
Amazon Prime Day Predictions
The Mars Agency’s eCommerce experts look at possible scenarios that could make Amazon’s annual extravaganza even more impactful this year.
- Jun 23
- 4 min
Connected Commerce: 5 Trends to Watch
A look at how brands and retailers are responding to 5 real-time trends in shopper behavior.
- Jun 14
- 7 min
'Intelligent Commerce’ Wins at Walmart
Key takeaways from the E2 Live: Excellence in Ecommerce conference in Bentonville.
- Jun 13
- 3 min
Driving Growth by Optimizing the Retailer Spend
Can reallocating marketing dollars unlock growth opportunities? Marilyn® knows.
- Jun 7
- 2 min
Bahigh Acuna Named EVP of Marilyn
The former Amazon leader will expand the martech platform's strategy while continuing to develop its best-in-class marketing applications.
- Jun 6
- 1 min
Global Growth Continues in May
Our 24 new hires span multiple continents as well as numerous capabilities.
- Jun 3
- 2 min
How to Win at Best Buy
Five "must do's" for building effective strategic partnerships with the consumer electronics market leader.
- Jun 1
- 2 min
M&M’S Makes Sweet Music with Refreshed Brand Purpose
The M&M’s® Music Lounge lets consumers experience the brand’s message of inclusivity both IRL and virtually.
- May 31
- 6 min
Target Forward: Going All In on Sustainability
Target's ambitious goal is to be the market leader for sustainable retail experiences, and it wants brand partners to join the cause.
- May 25
- 5 min
Global Intel: Canadian Grocery Trends (Part III)
By Katherine Barks, The Mars Agency A growing global practice gives The Mars Agency insights into shopper behavior and the business of...
- May 24
- 2 min
Finding Answers on Google
The search engine’s “People Also Ask” function might be a goldmine for shopper insights.
- May 23
- 7 min
Home Delivery Heats Up
Retailers are building out — and speeding up — their fulfillment options in response to continued shopper demand.
- May 19
- 8 min
5 Shopper Need States Driving Retail’s Future
Along with 15 ways for retailers and brands to satisfy those needs — starting today.
- May 16
- 5 min
5 Ideas for Driving Sales on Amazon
Behind-the-scenes tools and shopper-facing tactics that can help brands drive short-term sales and long-term growth.
- May 16
- 3 min
In the News
Recent media coverage of our work with some of the best clients around.