Midnight Musings About ChatGPT
The Mars Agency's Brian Higdon asks ChatGPT about uses cases for retail and consumer goods. Here's what it told him.
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- Jan 25
- 1 min
Clarity in Commerce: Ellen Mulryan
The Trade Desk’s Director of Retail Data Partnerships discusses “The Ever-Expanding Retail Media Marketplace.”
- Jan 24
- 7 min
The Future Consumer: Cool, Calm, Connected
The Mars Agency presents a recap of the sights, sounds, and autonomous robots that caught our attention at the annual technology showcase.
- Jan 23
- 4 min
Ad Age Names The Mars Agency a Best Place to Work
The Mars Agency is cultivating a place where “Martians” thrive.
- Jan 17
- 2 min
Global Commerce Trends 2023
The Mars Agency's International Markets team examines seven universal trends that will impact commerce marketing in 2023.
- Jan 10
- 1 min
Clarity in Commerce: George Gallate
The global digital marketing expert explains, “What CMOs Still Don’t Understand About Digital Engagement.”
- Jan 5
- 2 min
The Mars Agency Adds Merna to Drive Growth Initiatives
As the agency's first Chief Growth Officer, industry veteran Mike Merna will manage business development across our many client solutions.
- Jan 3
- 1 min
RingIng Out 2022 with New Hires
The Mars Agency closed out 2022 the same way it started the year: with a host of new hires.
- Jan 3
- 17 min
What to Expect at Retail in 2023
Ten trends that will shape the industry over the next 12 months — and 10 more things we hope will happen, but probably won't.
- Dec 20, 2022
- 6 min
Retail Intel for Commerce Marketers
Amazon downsizes, DoorDash grows and Best Buy looks to the future of brick-and-mortar stores.
- Dec 19, 2022
- 2 min
A Giving Tree With a Different Kind of Bark
Let’s see how many pets we can help find homes this holiday season!
Let’s #foster500!
- Dec 14, 2022
- 1 min
Clarity in Commerce: Ken Barnett, Part II
The Mars Agency's Executive Chairman discusses "What’s Next for Commerce Marketing."
- Dec 13, 2022
- 1 min
Giving Thanks for New Talent
The Mars Agency is thankful for the many new hires added to our growing ranks in November.
- Dec 8, 2022
- 4 min
Closing Loops with Retail Media
Data-rich retailer platforms can help brands align marketing activity and connect short-term campaigns with long-term business objectives.
- Dec 2, 2022
- 5 min
Cyber 5 Trends at Amazon & Walmart
Brand performance varies widely at these leading players during the holiday season’s busiest weekend. A special report from Analytic Index.
- Nov 30, 2022
- 1 min
Clarity in Commerce: Stephen Chriss
Campbell Soup Company’s VP-Digital Commerce & Omni-Shopper Marketing discusses “Aligning for Connected Commerce Success.”
- Nov 22, 2022
- 7 min
Retail Media Roundup: Fall 2022
The Mars Agency presents a quick take on strategic shifts and tactical initiatives across the ever-evolving retail media landscape.
- Nov 18, 2022
- 2 min
Start Small Spotlight: Nidhi Mehra
The Mars Agency's Nidhi Mehra is on a "Martian Mission" to help Canadian immigrants navigate the often-intimidating job search process.
- Nov 16, 2022
- 2 min
Goldfish Lives Up to Its Name with Effie Canada Win
With help from The Mars Agency, Campbell Company of Canada earned a gold Effie for its innovative “Goldfish® Feeding Imagination" campaign.
- Nov 16, 2022
- 8 min
Commerce is A-Live and Kicking
A special report on the most talked about topics at Path to Purchase Institute's P2Pi Live event in October.
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