Cyber 5 Trends at Amazon & Walmart
Brand performance varies widely at these leading players during the holiday season’s busiest weekend. A special report from Analytic Index.
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- 4 days ago
- 1 min
Clarity in Commerce: Stephen Chriss
Campbell Soup Company’s VP-Digital Commerce & Omni-Shopper Marketing discusses “Aligning for Connected Commerce Success.”
- Nov 22
- 7 min
Retail Media Roundup: Fall 2022
The Mars Agency presents a quick take on strategic shifts and tactical initiatives across the ever-evolving retail media landscape.
- Nov 18
- 2 min
Start Small Spotlight: Nidhi Mehra
The Mars Agency's Nidhi Mehra is on a "Martian Mission" to help Canadian immigrants navigate the often-intimidating job search process.
- Nov 16
- 8 min
Commerce is A-Live and Kicking
A special report on the most talked about topics at Path to Purchase Institute's P2Pi Live event in October.
- Nov 16
- 2 min
Goldfish Lives Up to Its Name with Effie Canada Win
With help from The Mars Agency, Campbell Company of Canada earned a gold Effie for its innovative “Goldfish® Feeding Imagination" campaign.
- Nov 14
- 7 min
News to Use for Commerce Marketers
A quick review of recent events at key retailers like Kroger, Walmart and 7-Eleven and the potential implications for brand partners.
- Nov 11
- 2 min
October Hires Have Never Been Sweeter
The Mars Agency adds top talent across our client, customer and media teams.
- Nov 8
- 1 min
Clarity in Commerce: Chris Drumey
Mars Wrigley’s Global Customer & Shopper Marketing Director discusses best practices for “Innovation in the Store.”
- Nov 7
- 2 min
Amazon Unboxes Media Innovation
The Mars Agency's Kelly McLane outlines the new retail media offerings unveiled at Amazon's unBoxed event in New York last month.
- Nov 3
- 3 min
'KroGo' Brings Connected Commerce One Step Closer
The Mars Agency's Lindsey Simcik finds plenty to like about Kroger's new smart cart as both a commerce marketing pro and a shopping mom.
- Nov 1
- 15 min
Advertising Week Recap
Retail Media is putting the 'commerce' back into commercials. The Mars Agency presents a special report from the annual media conference.
- Oct 25
- 1 min
Clarity in Commerce: Marie Catanzaro
Mars Petcare’s Customer Development Director for Amazon presents actionable guidelines for “Optimizing Retail Media.”
- Oct 24
- 6 min
Notable News for Commerce Marketers
A quick review of recent events at Walmart, Sam's Club, Albertsons and other retailers and their potential implications for brand partners.
- Oct 19
- 2 min
Award Nods for SKITTLES, MilkPEP Work
Future-forward campaigns with clients Mars, Inc. and MilkPEP have earned The Mars Agency industry honors.
- Oct 19
- 5 min
Success Stories: 'SKITTLES Pride It Forward'
Winner of P2PI's 2022 OmniShopper Award for Best Brand-Retailer Long-Term Partnership.
- Oct 19
- 4 min
Success Stories: MilkPEP's 'Make the Trade'
Winner of P2PI's 2022 OmniShopper Award for Best In-Store Digital Activation.
- Oct 18
- 1 min
Clarity in Commerce: Chris McClement
Henkel Consumer Brands' VP of Marketing discusses best practices for “Aligning Brand and Customer Strategy for Connected Commerce Success.”
- Oct 18
- 2 min
The Limitations of Marketing Mix Analysis
The rise of online shopping for adult beverages means it's now more critical to accurately evaluate performance across marketing tactics.