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Finding Pride in Year-Round Allyship
  • 9 hours ago
  • 3 min
Organizational Excellence

Finding Pride in Year-Round Allyship

As consumers seek out brands with a strong purpose, marketers must be conscious about how they participate in celebratory months.
Retail Media Report Card Coming Soon
  • 1 day ago
  • 1 min

Retail Media Report Card Coming Soon

The Mars Agency presents a universal tool for the effective comparison and assessment of retail media platforms
Being Realistic About the ‘Endless’ Aisle
  • 1 day ago
  • 2 min
Ecommerce

Being Realistic About the ‘Endless’ Aisle

If your product doesn't have an economic or strategic purpose for being online, you might as well call it the 'pointless' aisle.
SKITTLES® Shares the Rainbow in a Colorful New Way
  • 2 days ago
  • 3 min

SKITTLES® Shares the Rainbow in a Colorful New Way

Mars’ annual campaign brings back SKITTLES® Pride Packs to support the LGBTQ+ community, but this time with a splash of color.
Sustainability Gets Serious
  • 4 days ago
  • 14 min

Sustainability Gets Serious

Retailers now use Earth Day to promote the year-round work they’re doing to protect the planet — and they need brands to join the effort.
Amazon Prime Day Predictions
  • 7 days ago
  • 5 min
Ecommerce

Amazon Prime Day Predictions

The Mars Agency’s eCommerce experts look at possible scenarios that could make Amazon’s annual extravaganza even more impactful this year.
Connected Commerce: 5 Trends to Watch
  • Jun 23
  • 4 min
Insights & Measurement

Connected Commerce: 5 Trends to Watch

A look at how brands and retailers are responding to 5 real-time trends in shopper behavior.
'Intelligent Commerce’ Wins at Walmart
  • Jun 14
  • 7 min
Retail Intelligence

'Intelligent Commerce’ Wins at Walmart

Key takeaways from the E2 Live: Excellence in Ecommerce conference in Bentonville.
Driving Growth by Optimizing the Retailer Spend
  • Jun 13
  • 3 min
Ask Marilyn

Driving Growth by Optimizing the Retailer Spend

Can reallocating marketing dollars unlock growth opportunities? Marilyn® knows.
Bahigh Acuna Named EVP of Marilyn
  • Jun 7
  • 2 min
Company News

Bahigh Acuna Named EVP of Marilyn

The former Amazon leader will expand the martech platform's strategy while continuing to develop its best-in-class marketing applications.
Global Growth Continues in May
  • Jun 6
  • 1 min

Global Growth Continues in May

Our 24 new hires span multiple continents as well as numerous capabilities.
How to Win at Best Buy
  • Jun 3
  • 2 min
Retail Intelligence

How to Win at Best Buy

Five "must do's" for building effective strategic partnerships with the consumer electronics market leader.
M&M’S Makes Sweet Music with Refreshed Brand Purpose
  • Jun 1
  • 2 min
Connected Commerce

M&M’S Makes Sweet Music with Refreshed Brand Purpose

The M&M’s® Music Lounge lets consumers experience the brand’s message of inclusivity both IRL and virtually.
Target Forward: Going All In on Sustainability
  • May 31
  • 6 min
Retail Intelligence

Target Forward: Going All In on Sustainability

Target's ambitious goal is to be the market leader for sustainable retail experiences, and it wants brand partners to join the cause.
Global Intel: Canadian Grocery Trends (Part III)
  • May 25
  • 5 min

Global Intel: Canadian Grocery Trends (Part III)

By Katherine Barks, The Mars Agency A growing global practice gives The Mars Agency insights into shopper behavior and the business of...
Finding Answers on Google
  • May 24
  • 2 min
Ecommerce

Finding Answers on Google

The search engine’s “People Also Ask” function might be a goldmine for shopper insights.
Home Delivery Heats Up
  • May 23
  • 7 min

Home Delivery Heats Up

Retailers are building out — and speeding up — their fulfillment options in response to continued shopper demand.
5 Shopper Need States Driving Retail’s Future
  • May 19
  • 8 min

5 Shopper Need States Driving Retail’s Future

Along with 15 ways for retailers and brands to satisfy those needs — starting today.
5 Ideas for Driving Sales on Amazon
  • May 16
  • 5 min
Ecommerce

5 Ideas for Driving Sales on Amazon

Behind-the-scenes tools and shopper-facing tactics that can help brands drive short-term sales and long-term growth.
In the News
  • May 16
  • 3 min
Success Stories

In the News

Recent media coverage of our work with some of the best clients around.
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