Customer Development - The Mars Agency

Working with retailers is increasingly complex.

There are multiple stakeholders to manage, multiple formats and fulfillment models, numerous retail media groups, and fierce competition to win distribution, shelf placement, and display. It’s no longer enough to just know how to execute at retail, its about doing business with retail.

As the only agency with full commerce teams embedded with the nation’s most influential retailers,

our experts guide you through this maze from strategy and planning through execution and measurement. We don’t just understand how retailers operate, we know how to secure full buy-in, deliver thought leadership and make your commerce marketing efforts truly transformational.

Joint Business Planning

A guided approach to identify the intersections between internal priorities and retailer enterprise priorities and bring clear short- and long-term initiatives to key retailers. Clients will be provided timeline, clear R&R amongst full enterprise stakeholders, guided work sessions to align on priorities and articulation of key strategies through concepting and presentation support.

Retail Media Network Managed Service

Our team will plan, negotiate, manage, execute, and measure your retail media network managed service needs. The team is comprised of retail specific customer leaders that can help drive strategic alignment with core business objectives and a retail media expert who specializes in retail media at your priority retailers.

Category Acceleration Workshop

Our team will facilitate a working session for cross- functional stakeholders within the supplier and retailer enterprise to identify trends, insights, friction points and other key factors that can lead to category solutions that drive growth for suppliers and retailers.

Three-Year Customer Growth Planning

Through guided cross-functional leadership work sessions and action planning, your team will identify 5-year growth opportunities broken down into 3-year channel and retail-specific strategies.

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