The Mars Agency hit the meeting rooms, hotel suites and undersea exhibits of Groceryshop 2023 in Las Vegas to ask attendees what their call to action for the industry would be — and yes, a not-too-surprising consensus emerged.
Hear calls to action from:
Steve McGowan, RVP-Shopper Activation, Mondelez International
Molly Hjelm, Head of Ad Sales, Dollar General Media Network
Bobby Watts, SVP-Executive Lead, Ahold Delhaize Retail Media
Claire Wyatt, VP-Business Strategy & Marketing Science, Albertsons Media Collective
Chelsey Alexander, VP-Emerging & New Channels, Bayer
Rose Stone, Senior Manager, Digital Commerce & Emerging Channels, Campbell Soup Company
To watch other episodes of Clarity in Commerce, click here.