While NFTs, Web3, and the Metaverse continue to be buzzwords in innovation, everyone seems to have their own definition of the terms. As these environments continue to evolve, it’s imperative that brands and marketers are open to learning where and how to find their footing. Opportunities are abundant in this new frontier, so it’s critical to understand how to leverage these areas of innovation to your advantage.
Brian Hutchinson, VP of Disruptive Technologies & Innovation at The Mars Agency, has spent countless hours studying what kind of new opportunities this offers for brands and marketers. And now, he’s sharing it with you.
Join us at NWA Tech Summit on October 18 to dive into the world of NFTs and find out where brands can fit in. Brian and Joel Ponce, Director of Sales at Paramount, will deconstruct Web3 and the Metaverse advertising along the path to purchase. They’ll show you where brands are already playing and where there are opportunities for retail in the Metaverse. Plus, elevate your strategy with their guiding principles for creating best in-class experiences. Their session “Demystifying Web3 & Metaverse” takes place at 10:30 AM in the Bentonville Community Church.
Don’t miss Heartland’s premier technology conference in Northwest Arkansas.
Northwest Arkansas Tech Summit
October 16-18, 2022