A cross-platform guide for evaluating product page content and sales enablement opportunities on leading retailer websites
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With ecommerce now accounting for nearly 16% of all retail sales in the U.S. (and roughly 20% globally), and with 80% of shoppers being influenced by digital touchpoints at some point in their purchase journey, winning at the digital shelf is unquestionably one of the most essential elements of brand success across all product categories.
Maintaining an optimal digital shelf, however, has proved challenging for many brands because of the complexity involved in creating — and then maintaining — the vast amount of content that’s needed. Making the effort especially difficult is the fact that each retailer has its own set of guidelines and requirements for the type and even amount of content that brands can present on their PDPs. And even those guidelines are constantly changing.
As these capabilities continue to evolve, it’s critical for brands to keep pace with the changes at their key retailer partners. That’s why The Mars Agency has developed the following Digital Shelf Report, a cross-retailer guide for tracking the key content opportunities and sales-enhancing tools currently available on leading commerce websites.
Our plan is to update this report each quarter, to stay ahead of the changes taking place as these retailers continue their efforts to improve the customer experience, win new shoppers, and drive sales growth. This inaugural report provides and overview of five key commerce players:
- Amazon
- Walmart
- Target
- Kroger
- Instacart
We’ll be adding more retailers in future editions where we’ll also be refining and adding to the content capabilities evaluated in our assessment. We hope that this report, along with our quarterly Retail Media Report Card, will help you better navigate the complexities across the retailer landscape.
To take a deeper dive into this report, join us for an exclusive webinar on March 20th where ecommerce experts from The Mars Agency will discuss the capabilities of each retailer featured in the report. RSVP here!
To download the report, fill out the form below