NRF reports that retail media was a $45 billion market in 2023 and will continue to grow by about $10 billion this year. So, it’s more important than ever to be sure you’re on the right track.
Join us at NRF’s premier one-day event, “What’s in Store for Retail Media Networks,” on Saturday, January 13, 2024. We’ve seen the success of advertising through websites and mobile apps with RMNs, but one area is often largely overlooked: in-store shopper traffic. This special full day of programming is devoted to better leveraging the physical store with in-store media networks.
It all takes place the day before Retail’s Big Show kicks off.
Saturday, January 13
Jacob K. Javits Convention Center
Javits North, Level 4
Don’t miss these exclusive sessions featuring our global thought leaders.
Commerce Media: A Radical Paradigm Shift in the Advertising Landscape
9:25 am–10:10 am
In this session, Rob Rivenburgh (pictured left), Global Chief Executive Officer at The Mars Agency, Susan O’Brien, Canadian Tire Corporation’s Chief Brand & Customer Officer, Jen Bryce, U.S. Head of Retail Media Investment at Unilever, Rob Master, Senior Advisor at McKinsey & Company, and Quentin George (all pictured below in order), who leads the Commerce Media Practice at McKinsey, will explore practical and tactical considerations involving the KPIs of Retail Media. They’ll touch on:
- What are the KPIs from the supply and demand side?
- What role does the store play in this new media landscape?
- What role does the store have in brand building and upper funnel dynamics?
- What benefits does this dynamic provide for shoppers in a world where a retailer’s survival depends on successfully transitioning into a media company?
Quantifying Retail Media In-Store Success: Measurement & Innovation
10:50 am–11:35 am
This session will give executive retail brand leadership a deep understanding of why in-store measurement is important and how it fits into the larger RMN standardization project being conducted by the IAB. For in-store media to deliver on its promise, brands and retailers must agree upon measurement requirements that are rapidly evolving. During this track, Kelly Kachnowski (pictured right), VP of Growth & Engagement, Data & Analytics Technology at The Mars Agency, joins Jeffrey Bustos (below left), VP of Measurement Addressability Data+Commerce at IAB and Claire Wyatt (below right), VP of Business Strategy and Marketing Science at Albertsons Media Collective, to discuss full funnel attribution, proving incrementality, and the multiplier effects of in-store media. The session will also tackle the challenges retailers face, as well as the anticipated technology advances, that will better serve in-store RMN measurement.
If you’re attending, sign up to meet with The Mars Agency speakers.
And if you’re not already registered, do so today.