Dramatic changes in shopper behavior and retailer strategy have created new obstacles for effective sales and marketing that, to be blunt, the traditional brand organization is not built to overcome.
This special report explains why brand organizations must adopt a Connected Commerce approach to internal planning, retailer collaboration, and shopper engagement to remain successful in the new omnichannel environment, and provides actionable recommendations on how they should cut through the complexity and develop new internal practices to deliver sustainable growth.
DOWNLOAD the report here: TheMarsAgency_Connected Commerce_Feb2022