In the News
Updated: Nov 4
Activating your new sports sponsorship during a pandemic requires marketers to get a little more creative when offering pre-game party options. Stephen Criss, Vice President of Shopper and Omnichannel Marketing at Campbell Snacks, tells the Path to Purchase Institute how the CPG designed a program for tailgaters and “homegaters” when kicking off its new Pac-12 collegiate athletic conference sponsorship this fall.
A 60-second video featuring Love Is star Michele Weaver anchors a product showcase on walmart.com activating BlueTriton Brands' Made Better Pledge regional sustainability program.
Also on p2pi.org: An exclusive purpose-driven campaign sought to keep Walmart shoppers from going somewhere else to buy their pet food by pledging up to 2.5 million meals to shelters for every qualifying purchase in August and September.
A new ad in MilkPep's "You're Gonna Need Milk for That" series put Olympians Kristin Armstrong and Ariel Torres into a unique workout room built behind the milk vault at an Alberstons store in Boise, ID, and then filmed shopper reactions.