Retailer Shop
Mars Retailer CX

POWERED BY
White Marilyn Logo

POWERED BY
Marilyn-Logo

The retailer landscape has continued to evolve…

with the growing importance of Ecomm and the continued need to create a holistic omni-channel experience. The proliferation of digital media and online growth coupled with the still important role of in-store has presented a gap in connected measurement and the shopper experience across all channels.

We combine intelligence, data and technology…

to enhance retailer value propositions for shoppers and vendors. We identify missed revenue opportunities across the total business — connecting objectives between retailer and shopper, and retailer and vendor. The result is higher performing omni-channel activations and more personalized experiences for shoppers.

Shopper Intelligence

Shopper Intelligence

  • 1st Party Data & Identity Solutions
  • Audience Segmentation Analysis & Strategy
  • Omni-Shopper Experience Strategy: Behavioral Insights & Journey Mapping

Shopper Experience

Shopper Experience

  • In-Store Shopper Experience and Experiential
  • Media Monetization & Retail Media Network Support
  • Retailer Shopper Marketing Calendarization & Campaign Development

Shopper Engagement

Shopper Engagement

  • Data-Driven Retail Media Planning, Buying & Optimization
  • Omni-Creative Services – Content, Digital, In-store

Shopper Performance

Shopper Performance

  • Marketing Effectiveness Measurement: MMM, MTA
  • External resourcing

HOW CAN WE HELP YOU
CREATE IMPACT?