Creating the In-Store Media Framework that Retailers and Brands Desire

Retail media is inescapable within the digital marketing industry right now. Between Google’s recent confirmation of the deprecation of cookies and the continued and frequent launch of retail media networks across Europe — where IAB expects spending to reach €25 billion by 2027 — the topic is foremost on the minds of most commerce marketers. 

Join us ahead of The Retail Technology Show on April 23, 2024, where you will hear first-hand about closing the gap between in-store retail media buyers and sellers. We’re uncovering: 

• Key differences between the US and European retail media offerings right now.
• What media buyers need to expand commitments to in-store
• The role of programmatic and standardization in driving increased funding commitment
• The future state framework approach to buying and selling in-store retail media

Our in-market European retail media expert, Katrina Smart joins Diana Abrebrese from EPAM Systems and Charles Billups from PRN to share this and more. Brands and Retailers register for free here.

Sign up to meet with Katrina at the event. 

Also, download our latest European Edition of the Retail Media Report Card.