Groceryshop 2023 Recap: Standardized Operating Procedures
The need for ‘unified’ commerce and measurement standards dominated the conversation at this year’s event.
Farmer to Lead Client Growth in Europe
As the agency’s first VP of Business Leadership in Europe, Martyn Farmer will help client partners maximize commerce opportunities and growth.
Smart Joins to Grow EU Commerce Practice
Katrina Smart will be tasked with building out the agency’s retail media practice in Europe.
Greeting the Seasons at Retail
CVS sets up (holiday) shop, Walmart debuts pet services, and Costco offers virtual health care appointments.
Quick Tips for Measuring Retail Media
Three key pointers to consider when evaluating retail media performance.
Enjoying the Fruits of Standardization
The Mars Agency’s Kelly Kachnowski offers her perspective on the IAB’s proposed measurement guidelines and their potential impact on the future of retail media.
Clarity in Commerce on the Road
The Mars Agency hit the meeting rooms, hotel suites and undersea exhibits of Groceryshop 2023 in Las Vegas to ask attendees what their call to action for the industry would be — and yes, a not-too-surprising consensus emerged.
Woman of Excellence: Kristin Issler
Kristin Issler, EVP, Client Leadership at The Mars Agency, was named a winner in the Business Excellence category of the Path to Purchase Institute’s 8th annual Women of Excellence competition.
Amazon Accelerates the Seller Universe
A report from Accelerate 2023: Amazon is listening intently to its Sellers and working hard to alleviate the various challenges they face.
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