Retailers Expand Store Formats and Shopper Tools
Retailers make updates to store formats and digital tools.
Retail Media Report Card U.S. 1Q 2024
The Mars Agency presents a universal tool for the effective assessment and comparison of retail media platforms.
Roundel Aims to Serve with New Media Studio Platform
Allison Hinsch and Ryan Miller offer their perspective on the benefits that Target’s new self-serve media platform brings to advertisers.
Retail Media Report Card: Europe, 1Q 2024
The Mars Agency expands our coverage of network capabilities across the European marketplace to 12 key platforms and five countries.
Prosper Show Recap: Selling on Amazon and Beyond
The Mars Agency’s Michael Bond reports on key themes and takeaways from this annual event for ecommerce sellers.
Salsify’s New PXM Platform Gets a Big Thumbs Up
Ecommerce VP Kristin Wall reviews the cutting-edge capabilities available through Salsify’s new PXM Advance content management platform.
Introducing the Digital Shelf Report: 1Q 2024
A cross-platform guide for evaluating product page content and sales enablement opportunities on leading retailer websites.
Retailers Get a Healthy Start to 2024
Retailers look to support shoppers’ healthy resolutions… and also give shoppers the right moment to break those healthy habits.
The Future of Product Search: Comparing New AI-Powered Tools at Amazon and Walmart
The Mars Agency’s Jack Lindberg examines the latest AI-powered tools from Amazon and Walmart, and the implications for brands.
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