How to Win at Target
Six tips for building effective strategic partnerships with the nation’s second-largest — and most stylish — mass merchant.
Enhanced Marilyn Platform Is Measuring ‘Total Business Impact’
The Mars Agency’s commerce marketing technology platform is helping brands improve media performance by 21%.
Cywinski Brings Strategic Caliber to Client Leadership Team
Industry veteran Todd Cywinski joins the agency to lead client growth.
The Mars Agency Expands Data Partnership with AdAdapted
AdAdapted’s first-party, pre-shop intent data will help our Marilyn® clients drive stronger results for their campaigns.
Kellie Moran to Lead Operations
Kellie Moran will oversee agency operations across the U.S. and internationally.
How to Win in the Club Channel
Five tips each for building effective strategic partnerships with Costco and Sam’s Club.
Amazon is Enhancing Search, Shopping & Selling
Mars Ecommerce examines Amazon’s recent efforts to improve shopper engagement for both customers and advertisers in the U.S. and Europe.
Groceryshop 2023 Recap: Standardized Operating Procedures
The need for ‘unified’ commerce and measurement standards dominated the conversation at this year’s event.
Farmer to Lead Client Growth in Europe
As the agency’s first VP of Business Leadership in Europe, Martyn Farmer will help client partners maximize commerce opportunities and growth.
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